(DOWNLOAD) "Theoretical Analysis and Cultivation Countermeasure of Customer Loyalty in Hotel Enterprise/ L'analyse Theorique Et la Contre-Mesure de Cultiver la Fidelite de la Clientele Pour la Restauration (Report)" by Canadian Social Science # Book PDF Kindle ePub Free

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eBook details

• Title: Theoretical Analysis and Cultivation Countermeasure of Customer Loyalty in Hotel Enterprise/ L'analyse Theorique Et la Contre-Mesure de Cultiver la Fidelite de la Clientele Pour la Restauration (Report)
• Author : Canadian Social Science
• Release Date : January 01, 2006
• Genre: Social Science,Books,Nonfiction,
• Pages : * pages
• Size : 229 KB

Description

1. THEORY CONNOTATION OF CUSTOMER LOYALTY Since 1970s, CI strategy that aimed to build and spread enterprise image became very popular all around the world; later in 1980s, CS strategy became much more famous because of Customer Satisfaction. Later in 1990s, while CI and CS strategy was being well used, some more far-sighted entrepreneur noticed that what's more important to be successful in the competition is to own a number of loyal customers, therefore, CL strategy rose.

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